Superior Chia And Superior Birds' Nest

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My family eats chia seeds as often as thrice a week because, you know, they are filled with omega-3 fatty acids, antioxidants, protein and fiber, right? Or so I thought, until I was told by Freddy Yap, the CEO of Superior brand that not all chia seeds are created the same.

Chia Seeds and Birds' Nest from Superior Brand

Chia seeds are considered one of the most nutritious foods in the world. This superfood is believed to aid heart and digestive health, stabilise blood sugar and maintain stronger bones and teeth. High in fibre, gluten-free and transfat free, they are great for cleansing and detoxing and are delicious combined in food and drink recipes for that much needed energy boost.

What makes Superior brand's chia seeds different from other brands I have consumed or noticed in the market is that the chia seeds are micro-sliced to remove the husk. I was told that unsliced raw chia seeds eaten whole are digestible but the body is not able to absorb most of the nutritional value because of the husk. Micro-slicing exposes more of the surface area for nutritional absorption of the seed components and the chia oil.
Superior Chia is micro-sliced, certified organice and non genetically modified



Superior sources its chia seeds from Mexico and Peru, believed to be the origins of the superfood. The company only selects non-genetically-modified chia seeds from organic sources. These chia seeds are harvested in highlands with fertile soil, rich in nutrients. The end product, called Superior Chia, is a specially formulated mixture of the best chia seeds that have been carefully selected from five different varieties to maximise its nutritional value. 

Micro-sliced chia seeds in my chinese tea

And so we could easily add these mico-sliced chia seeds into our daily diet like beverages and food to reap the most benefits of chia seeds.

Freddy also demonstrated to us how micro-sliced chia seeds could be incorporated into our food (yes, besides oats, salad and smoothie). So we have Yan Restaurant serving their Chinese cuisine with Superior Chia Seeds in every dish.

Dim Sum Platter - Shrimp Roll, Prawn Dumpling and Chilli Crab Bun, all sprinkled generously with micro-sliced Chia Seeds

Fragrant Rice Soup with Chia Seeds and Crab Meat

Sauteed Grouper Fillet with Black Garlic and Asparagus with special Chia Seeds sauce

I really love how we can be creative with this superfood and have it incorporated into our daily meals. Click on the link here to find out more about Superior Chia.



Besides chia seeds, Superior prides itself in hand selecting only the best from bird’s nest houses in Malaysia. Swiftlet houses (家燕) are cleaned frequently to prevent contamination and birds forage for their own food and insects, ensuring each nest is created in the most natural state possible. Each bird’s nest is painstakingly cleaned manually by hand, using only distilled water. They are inspected for quality before being dried in a dehumidifier. After being soaked in distilled water, the nests are carefully shaped, dried for a second time and treated with UV light for a last stage of sterilisation. The final product is a natural, organic bird’s nest, free from any additives, chemicals or cleaning agents. Each nest receives a final quality check, ensuring its optimum colour, size, and shape- a fundamental criteria which contributes to its bite and springy texture after cooking.

Superior further sets itself apart with its transparency and uncompromising selection and cleaning processes. The company is HACCP (Food Safety According to Hazard Analysis and Critical Control Point System) certified, ensuring that each process, from source to product, is in compliance with the one of the highest levels of food and safety standards in the world.

Chilled Double-Boiled Superior Bird's Nest in Coconut Water served with Vanilla Ice Cream


We had chilled double-boiled Superior Bird's Nest in coconut water served with vanilla ice cream as dessert. You can see for yourself the quality of Superior Birds' Nest in the picture above. 

In fact, you can place their orders for bird’s nest or chia seeds online. Delivery can be made within 48 hours and is free for all orders above $75.

For those who want to enjoy the benefits of bird’s nest without the hassle of preparing the tonic, Superior’s double boiled bird’s nest (2 bowls for $158) is your go-to choice. Made by soaking dried bird’s nest in boiling water for an hour, it is gently double boiled for another hour before being naturally sweetened with rock sugar or honeycomb. You can also choose your preferred level of sweetness when ordering online. Each order of double boiled bird’s nest is delivered right to your doorstop in a porcelain vacuum flask that helps keep the tonic fresh, air tight and warm.


One of the best presents you could get for
your Moms this Mothers Day, perhaps?




Special Mother's Day offer! From now till 14 May 2017, enjoy two flasks of freshly prepared, double-boiled bird's nest at just $130, including delivery (U.P. $158).

Place your order at www.finestfood.com.sg. Use the promotional code "LoveMom17" to enjoy this special promotion.

“I personally believe that by eating well, you can live well and by taking care of your body you can in turn, take care of others. This is and always will be the core philosophy behind our brand.” 

Says Freddy Yap, CEO of Superior Brand.



Superior Brand - Finest Food Pte Ltd


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